Introducing the Lust in Translation Podcast

A show about what actually keeps desire alive.

For the last 20 years, I’ve been an avid podcast listener. It all started with NPR’s This American Life, which had a way of teleporting me far from my high school reality. In my twenties, while working in finance, I was obsessed with Guy Raz’s How I Built This — a show about entrepreneurs who really shot it out of the park.

I knew I wanted to build something of my own. I just had no idea what it would be.

How I got here always surprises people. But like most entrepreneurs, I kept betting on myself until I found something I genuinely loved—and that people were willing to pay me for. I didn’t expect to feel this fulfilled by my work, and I don’t take that lightly.

What began as Wonderlust, an ecommerce brand centered around my Intimacy Card Deck (designed to help couples talk about sex and bring more play into their relationships), took an unexpected turn when I went viral on TikTok. I shared “5 things couples who have great sex do,” based on research from the Gottman Institute, and something clicked.

That’s when I realized: most of us were never actually taught how to build a healthy, fulfilling sex life or relationship. We’re left to figure it out through trial and error.

But what if we didn’t have to?

How different would our relationships feel if we learned—early on—how to communicate clearly, navigate conflict, and explore pleasure without the quiet layer of shame so many of us carry?

That question led me to become a sexologist, certified by the American Association of Sexuality Educators, Counselors and Therapists. Today, I work 1:1 (primarily with couples), host educational events, and create content designed to help you build a foundation that makes intimacy feel alive.

The Lust in Translation Podcast has felt like the natural next step for a while now. So many of you have asked for it over the years, and I’m excited to finally bring it to life in the way I imagined: in-studio, with thoughtful production, and conversations that go deeper than what we can do on social media.

New episodes will drop every Thursday at 5 AM EST, wherever you listen to podcasts—including here on Substack. Each episode will be paired with a newsletter like this one, breaking down the key ideas for those of you who prefer to read and reflect.

This is a show about what actually keeps desire alive, which means it’s about much more than sex.

You can expect smart, evidence-based insights woven into the kinds of candid, slightly-too-honest conversations you’d have with your closest friend. There will be stories, expert guests, and practical scripts you can actually use to build confidence and deepen connection—in and out of bed.

I’ll also be answering your anonymous questions, which is what the podcast cover art alludes to. I’ll be sharing a link for that soon.

The first episode drops tomorrow! Yes, I know, it’s not a Thursday. A small behind-the-scenes glitch pushed us back by a day. But in a way, it felt fitting and I decided to take this opportunity to write to you today.

To celebrate the launch, I also partnered with Epiphany—the clit arousal serum that flew off the shelves from my Valentine’s Day gift guide. Together, we created a Mind & Body Bundle that pairs their Epiphany Clit Arousal Serum (Cosmopolitan’s #1 Best Overall Arousal Serum) with my Wonderlust Intimacy Card Deck.

It’s designed to support both sides of desire: the mental piece (feeling close, curious, and in sync) and the physical piece (your body actually responding when you want it to). And because bundles should actually bundle, you save $10 compared to buying them separately.

Until tomorrow,

Natassia